Trademark & Trade Dress Infringement

Of the most valuable assets of any business are its trademarks: its name, its logo, or even its trade dress: its product packaging, design, or interior decor. In some instances companies have asserted ownership over something as fundamental as a color in their industry. Trademarks are sometimes registered with the United States Patent and Trademark Office, but not always. An unauthorized third party’s use of these types of property can be tantamount to significant losses. Protection may be available even if trademarks or trade dress are not registered with the United States Patent and Trademark Office.

A company may find out someone has been using its trademark to sell their goods causing customers to be confused as to whose products they are buying. In other cases a company may be accused on such infringement but believes the accuser is staking a claim for protection that it is not entitled to.